How to make surveys more visible

Overview

STAY’s Instant feedback feature allows you to collect real-time guest opinions via short surveys, helping you improve service quality and guest satisfaction.

In addition to automated triggers, you can proactively promote Generic and Facilities & Services surveys to encourage more responses. This article outlines three available options you can use to boost participation.

Before getting started

Before promoting a survey, make sure:

• The Instant feedback feature is active for your property.
• You have created at least one Generic or Facilities & Services survey in the CMS.
• The survey is activated.

Step-by-step guide

You can use one, several, or all of the following options depending on your needs. These are tools to increase visibility and encourage participation.

Option 1: Add a widget to the front page

You can display a survey directly on the app front page using a widget. This allows guests to easily access it from the home screen at any time.

To add the widget:

1. Go to My app > Customize app > Edit app.

2. Click Add widget (+ icon).

3. Choose a widget type.

4. Click Add.

5. Each widget type has a different configuration screen, but the setup logic is the same: you first choose the content or data to display, and then you define the design options.

   Note: When choosing the content source, make sure to select Hotel.

6. Activate the toggle button in the upper right corner when ready to make the widget visible on the guest app.

7. When selecting the destination content, make sure to choose the specific Generic or Facilities & Services survey you want to promote.

8. Save changes.

The survey will now appear as a clickable widget on the app’s home screen.

 

Option 2: Generate a custom link

You can create a custom link for the survey and generate a QR code to display around the hotel (e.g., elevator, lobby, restaurant table, printed materials).

To generate a custom link:

1. Go to My app > Promote app > Custom links.

2. Click Add.

3. Choose the Type from the dropdown menu (e.g., Email, Link, QR Code, Wi-Fi).

   Note: Selecting the correct type is important for Insights tracking. You can consult the guest app access source data in Insights > Users > Acquisition. For a user to be recorded in Acquisition, they must be accessing the guest app for the first time through the specific custom link.

4. Assign a Name to the custom link.

   Note: As you will be creating different links, we recommend using a clear naming to ensure easy internal identification.

5. Choose the Location, which refers to the place where the link will be situated (e.g., Lobby, Spa, Room)

6. Choose the Destination content, which is the specific screen within the guest app the link will direct to. Make sure to select the desired Instant feedback survey from the list.

7. Click Create link.

You can then download the QR code and add it to any promotional material.

 

Option 3: Send a push notification

You can send a push notification inviting guests to fill out a survey. This is useful for reaching users who may not actively explore the app. You can send real-time or scheduled notifications.

To send a real-time alert to all guests:

1. Go to CRM > Alerts.
2. Click Send.
3. Add a name, a description, and an image (optional).
4. Select Instant feedback under Alert destination.
5. Select the desired survey from the list.
6. Type a message for the button text. Write a short message encouraging them to complete the survey.
7. Click Send to deliver the alert to all guests.

 

To send a real-time alert to a specific guest:

1. Go to CRM > Guests.
2. Choose the guest to whom the alert will be sent from the guests list.
3. Click on the bell icon under Actions.
4. Configure the alert by adding a name, a description, and an image (optional).
5. Select Instant feedback under Alert destination.
6. Select the desired survey from the list.
7. Type a text for the button text. Write a short message encouraging them to complete the survey.
8. Click Send to deliver the alert to the selected guest.

 

To send a scheduled alert to all guests:

1. Go to CRM > Alerts.
2. Click on the desired date in the calendar to schedule the alert. A configuration screen will open.
3. Add a name, a description, and an image (optional).
4. Select Instant feedback under Alert destination.
5. Select the desired survey from the list.
6. Type a text for the button text. Write a short message encouraging them to complete the survey.
7. Set the alert send time:
   1. Choose the exact time for the alert delivery.
   2. Select the date range for the alert's activity.
   3. Choose the specific days of the week within the selected date range for the alert to be sent.
8. Click Save to schedule the alert sending to all guests.

 

Guests will receive a push notification that takes them directly to the selected survey in the app.

For a more detailed guide on alerts, check out this article.

Next steps

Once you’ve started promoting surveys:

• Monitor results from the Stats section (CMS > Feedback > Stats > Overview) to track participation and satisfaction levels.
• Adjust the timing and format of your alerts or widget/custom link placement based on guest engagement or operational priorities.
• Keep survey questions clear and short to maximize completion rates.

Need further assistance?

If you have additional questions or require further assistance:

• Contact us via live chat
• Send a ticket to our Support team
• Visit STAY Academy, our training platform.