How to create and manage corporate content templates

Overview

The Corporate content feature allows hotel corporate users to create standard content templates that can be applied across brand or chain properties. This ensures consistency and control over how services, facilities, or activities are displayed in each hotel.

You can use this feature to create reusable service templates (e.g., your loyalty program, a signature restaurant, or activity calendar), control which fields are editable at property level, and push updates when needed.

This article explains how to create and manage these templates from the Settings > Corporate > Content section.

 

Before getting started

Before creating corporate content, make sure you:

• Have hotel corporate permission in the CMS.
• Know which services or facilities need to be standardized across properties.
• Decide which content fields should remain locked for local users and which ones can be edited.

Go to: CMS > Settings > Corporate > Content

Everything created here will be available across your selected chain or brand group.

Step-by-step guide

Step 1: Create a new corporate service

1. Go to Settings > Corporate > Content > Select your brand or chain.
2. Select a service type from the left-side menu (e.g. Facilities > Restaurants).
3. Click Add.
4. Choose one of these options:
   • Use a STAY template from the list: templates include a default name, tag, and image. Select a template and click Save to start editing.
   • Create a service from scratch by clicking Create a new service in the upper-right corner.

If you selected a template, click Edit on the desired service to continue editing.

Step 2: Fill in the service information

Fill in the standard information for the service as you would normally do for any service type (name, subtitle, description, images, additional information, tags). See full details in this article on restaurants.

These fields will be copied into each property where the template is used.

Step 3: Set lock and sync options

You can decide which fields should be locked and synchronized across properties. These include:

• Name
• Description
• Images
• Additional info: Title and description item

If a field is locked:

• It cannot be edited by the local property.
• It will receive updates automatically if modified from the corporate template.

This is ideal for key brand content that must remain consistent.

Step 4: Add a catalog (optional)

You can add a catalog for the service using the advanced catalog or the regular catalog.

Step 5: Save

Once saved, the service template will be available to all properties within the selected chain or brand. Every hotel within the group will be able to select the new corporate service template when adding a service at property level.

Hotels will be able to:

• Use the corporate service as-is (linked to the original template). All user types have access to this option.
• Or download an editable copy (not linked to future updates). This option is only available for Hotel corporate users.

Additional options

Editing a corporate service

If you edit a corporate service:

• Properties that are linked will automatically reflect the changes in all locked fields.
• Properties using editable copies will not be affected.
• New properties using the template from that point forward will see the updated content.

Deleting a corporate service

If you delete a corporate service, a warning message will appear showing:

• How many properties are using this service
• How many total instances exist across the chain/brand

If you confirm deletion:

• The template will be removed from the corporate list.
• Services already created in properties will remain, but will lose their link to the original and become fully editable.

Making a corporate service available on home pages

When you access a specific service type from the left-side menu in the CMS (Settings > Corporate > Content > Brand/Chain)—for example, Restaurants—you’ll see a list of the corporate services created for that service type.

From this screen, you can control whether each service is available to be displayed on the home page of the group’s properties:

• To make a specific service available, use the Home page checkbox next to the service.
• To make all services in a category available, use the Available on home page checkbox next to the category name.

This allows properties to include corporate content in their home page widgets.

Next steps

• Learn here how to apply corporate content within an individual property.
• Use Brand control > Content audit to view which services are currently linked to corporate content and access their templates (only for Hotel corporate users).
• Continue optimizing your corporate templates to improve consistency across all hotels.

Need further assistance?

If you have additional questions or require further assistance:

• Contact us via live chat
• Send a ticket to our Support team
• Visit STAY Academy, our training platform