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How to create and send a corporate campaign

Overview

Corporate campaigns is a feature designed for chains with Corporate apps to create, segment, and launch promotional campaigns via push notifications. This features empowers you to deliver targeted promotions and seasonal offers, such as Black Friday deals or loyalty discounts, directly to your guests' smartphones.

A key advantage of this feature is that it does not require CRM integration, allowing you to establish a direct, permanent communication channel with anyone who has downloaded the app. This transforms a one-time visit into a long-term relationship, driving future bookings and guest engagement.

Before getting started

Before creating a campaign, please ensure the following:

  • You are logged in as a Hotel Corporate user with App 360 permissions.
  • The chain is currently managing a Corporate app.
  • You have all images, links (with UTM parameters), and translations ready for all languages supported by the app.

Step-by-step guide

Step 1: Access Campaigns section

  1. Log in to the CMS.
  2. Navigate to the Settings icon (top right corner) and select Corporate from the dropdown menu.
  3. In the top menu, go to the Campaigns section. You will see a table displaying all existing campaigns.

How to create and send a corporate campaign_EN01

Step 2: Create a new campaign

  1. Click the Add button. A pop-up window will appear.

  2. Set up the general settings:

    • Name: Enter an internal name for easy identification.
    • Target app: Select the app where the campaign will be launched.
    • Device region: Select the geographic regions to target to ensure content relevance.

  3. Set up the notification content:

    • Image: Upload the header image that users will see when they open the notification.
    • Title: Enter the main headline shown on the lock screen (You must provide translations for all app languages by clicking the flag icon).
    • Message content: Compose the body text of your notification (You must provide translations for all app languages by clicking the flag icon).
    • Button Text: Define the call to action (You must provide translations for all app languages by clicking the flag icon).
    • Link: Enter the destination URL (landing page or booking engine).

     

4. Click Save draft.

How to create and send a corporate campaign_EN02

Note on the link: It’s important to include the UTM parameters to track the campaign’s performance outside of STAY.

Note on image: There are no specific dimension requirements, as the image will automatically adjust to the device where the notification is displayed. Please ensure the file is in JPG or PNG format and the size is under 1 MB.

Step 3: Manage and send the campaign

In the summary table, you can see the Status of the campaigns:

  • Draft: Configured but not yet sent.
  • Sending: The delivery is currently in progress.
  • Sent: Successfully delivered to all recipients.
  • Failed: A technical error occurred. You can click "Send" again to retry.

Note: Only draft or failed campaigns can be edited.

Note: If a campaign fails, you can click the send button again to retry. If it fails again, please contact the STAY team.

To send the campaign:

  1. Click the Send button next to your draft.

    How to create and send a corporate campaign_EN03
  2. A pop-up will show the total number of devices that will receive the notification.
  3. Confirm the action.
  4. Use the Refresh icon (top right) to update the status in real time.

Warning: once you click send, the process begins immediately and cannot be undone.

Next steps

After launching your campaign, we recommend:

  • Check analytics using the UTM parameters you included in the campaign link.
  • Use the results to refine your segmentation for future offers.

Need further assistance?

If you have additional questions or require further assistance:

  • Contact us via live chat.
  • Send a ticket to our Support team.
  • Visit STAY Academy, our training platform